Architecture without style?

One of the most surprising discoveries early on in running an architectural practice is how little experience potential clients have of what an architect does. There are various permutations such as 'just the outside', 'just the structure', 'just the concept sketches' and even 'just the boring bits'! This mystery surrounds the profession and, while potentially giving it a mystique that makes for an interesting but short conversation at a drinks party, drives separation between us and our clients and often necessitates a continual 'reconditioning' of the client's position as the project progresses. One of the most common questions at the drinks party is 'What type of architect are you?' This

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